National Geographic Partners Takes Home Total of 9 Awards in Cannes Lion 2018 Wins First-Ever Gold Lion with “Breaking2” - National Geographic Partners
Why Nike's Breaking2 Worked | The Pineapple Agency
Ep 5: Nike's Breaking2 and Chanel's $1325 Boomerang Backlash - YouTube
NIKE 'BREAKING2' – A SUCCESSFUL IMC CAMPAIGN – MARKETING OUR SOCIETY
The Drum | Nike's Breaking2 – Marketing Stunt Or Sporting History? Only Time Will Tell
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
M35 | Nike Running Global
An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World
National Geographic + Nike + Dirty Robber: Breaking2 | The Webby Awards
Inside the success of Nike's Breaking2 'moonshot' - Digiday
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Nike on how setting an 'audacious goal' helped the brand work differently
Nike Breaking2: come un record fallito diventerà la vittoria di tutti | GQ Italia
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Nike's Breaking2 Narrowly Misses the 2-Hour Marathon Mark
Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring
Nike Recruits Top Runners to Break 2-Hour Marathon Barrier
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Breaking2. Nike GB
Breaking2. Nike GB
Inside the success of Nike's Breaking2 'moonshot' - Digiday