![Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2021/05/28/1b435312-bcfb-11eb-9b2e-758b3029e26f_image_hires_220436.jpeg?itok=voB1Exey&v=1622210690)
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
![This is what Team GB will be wearing at Rio Olympics 2016 opening ceremony | British GQ | British GQ This is what Team GB will be wearing at Rio Olympics 2016 opening ceremony | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5d1397d5eef921332d9ff00e/master/w_1600%2Cc_limit/Olympic-uniform-1-GQ-5Aug16-Tom-Mitchell_b.jpg)
This is what Team GB will be wearing at Rio Olympics 2016 opening ceremony | British GQ | British GQ
![Adidas Golf unveils the Olympic apparel to be worn by U.S. golfers this summer in Rio | This is the Loop | Golf Digest Adidas Golf unveils the Olympic apparel to be worn by U.S. golfers this summer in Rio | This is the Loop | Golf Digest](https://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/01/28/56a95d3c32f071e4091949e0_adidas-olympic-apparel-men-women.jpg.rend.hgtvcom.966.725.suffix/1573391890117.jpeg)
Adidas Golf unveils the Olympic apparel to be worn by U.S. golfers this summer in Rio | This is the Loop | Golf Digest
![Vintage 80s Adidas Sweatshirt Stockholm Helsinki Olympics Medium #adidas #Sweatshirt | Olympic apparel, Hoodies men, Vintage adidas Vintage 80s Adidas Sweatshirt Stockholm Helsinki Olympics Medium #adidas #Sweatshirt | Olympic apparel, Hoodies men, Vintage adidas](https://i.pinimg.com/originals/ac/e7/15/ace715c90031f9a12f915a6ff32fb19f.jpg)